While no one really saw Covid-19 coming or how Social Distancing would impact their business, many had to adjust & adapt.
Some were quicker than others.
Some haven’t yet.
The reality is – business must go on.
People still need:
- Estate Planning
- Long Term Care
- Life Insurance
- Financial Consulting
- Retirement Plans (probably now more than ever)
Here are ways we’ve seen real Financial advisors make smart moves & thrive during the pandemic.
1. From Seminars to Webinars
Advisors that were offering Seminars in public venues had to shift gears.
Webinars were the answer.
People are still able to get valuable information, meet the advisor & get the help they need (from the comfort & safety of their homes).
Here are some useful tips:
2. Cost-effective Campaigns to Previous Warm Prospects
Although leads & new business is the name of the game, not everyone was wanting to invest the $2000-$5000 a month during such an uncertain time.
So advisors took to creating outbound campaigns to prospects that were once highly interested in their financial or insurance products, but hadn’t converted previously.
Thus maximizing the initial marketing investment & rapidly maneuvering during highly turbulent times.
3. Tapping Into Existing Book of Business
Sales people and business owners often overlook the most important resource or asset they have; existing clients.
Not only are they more likely to purchase from you again, they are also a source of referrals. On top of that, it also feels great to speak with happy clients.
Advisors are calling them or sending them personalized messages just to see how they are doing.
In today’s landscape, this ‘touch-point’ is proving to be one of the best ways to calm their fears and strengthen the client-relationship.
It can also serve to remind clients of the wise choice they made when choosing you as their advisor!
“Once you have gained a new customer, your work with that individual has not ended. It has only just begun. After all, the most important thing you need to do now is keep them.”~Dan Krimholtz Sharp Insights
If you are an advisor that has adjusted well during this Covid crisis, congratulations!
If you have not made the pivots, or need help navigating during these unprecedented times, click here to learn what you can do to get started.
Times are changing quickly and so is our industry.
Don’t be one of the advisors that gets left behind waiting for things to go ‘back to normal’.