3 Ways Advisors Are Thriving In COVID-19


While no one really saw Covid-19 coming or how Social Distancing would impact their business, many had to adjust & adapt.

Some were quicker than others.

Some haven’t yet.

Some won’t.

The reality is – business must go on.

People still need: 

  • Estate Planning
  • Long Term Care 
  • Life Insurance
  • Financial Consulting
  • Retirement Plans  (probably now more than ever)

Here are ways we’ve seen real Financial advisors make smart moves & thrive during the pandemic.





1. From Seminars to Webinars

Advisors that were offering Seminars in public venues had to shift gears.

Webinars were the answer.

People are still able to get valuable information, meet the advisor & get the help they need (from the comfort & safety of their homes).

Here are some useful tips:
Webinar Checklist

2. Cost-effective Campaigns to Previous Warm Prospects

Although leads & new business is the name of the game, not everyone was wanting to invest the $2000-$5000 a month during such an uncertain time.

So advisors took to creating outbound campaigns to prospects that were once highly interested in their financial or insurance products, but hadn’t converted previously.

Thus maximizing the initial marketing investment & rapidly maneuvering during highly turbulent times.

Reconnect To Create New Opportunities

3. Tapping Into Existing Book of Business

Sales people and business owners often overlook the most important resource or asset they have; existing clients.

Not only are they more likely to purchase from you again, they are also a source of referrals. On top of that, it also feels great to speak with happy clients.

Advisors are calling them or sending them personalized messages just to see how they are doing. 

In today’s landscape, this ‘touch-point’ is proving to be one of the best ways to calm their fears and strengthen the client-relationship.

It can also serve to remind clients of the wise choice they made when choosing you as their advisor!


ClientRetention                              Photo by Chris Liverani on Unsplash

Once you have gained a new customer, your work with that individual has not ended. It has only just begun. After all, the most important thing you need to do now is keep them.”~Dan Krimholtz  Sharp Insights

If you are an advisor that has adjusted well during this Covid crisis, congratulations!

Keep going.

If you have not made the pivots, or need help navigating during these unprecedented times, click here to learn what you can do to get started.

Times are changing quickly and so is our industry. 

Don’t be one of the advisors that gets left behind waiting for things to go ‘back to normal’.


Share this post

Share on linkedin
Share on facebook
Share on twitter

Recent Posts

There is no 'surefire' way to guarantee financial prospects will choose you, but there are definitely things you can do to improve your odds! These tips are ways our Advisors consistently build more value for their time & get better results.

CRMs have been around for years and there are now More Choices than ever. We Outline 3 Key Things to Consider When Choosing Your Financial CRM.

Working 1000s of Financial leads from all over, we know there is no one-size-fits all lead. Therefore, Financial Advisors must do their due diligence to find the best leads for their business.

Technology is Fantastic and can make our lives easier (when used correctly). If you are a Solo Financial Advisor avoid these 5 Tech Mistakes.

Chasing Financial Leads or Prospects is a Waste of your Time & Money. Your Doctor Doesn't Confirm, Remind or Reschedule Appointments. Find out Why Chasing Leads Doesn't Work.

With So Much Going on in the World today, More distractions (means less attention for you or your product). Are You Nurturing Your Leads Enough?

We've all heard 'consistency is key'.
But how does that apply in your financial services businesses specifically?

Some Marketing Companies will always tell you how easy it is to convert their leads. When growing your Business, Sales is Your responsibility.

Insurance & Financial advisors manage more than Policies & Portfolios. You also manage clients, their emotions, concerns & expectations. Engaging enough or too often?

Your Prospects are Busy. With so many distractions today, are there More Noshows to meetings? Get easy Tips to Improve Appointment Attendance.

Contact Evolvd

Want to learn more about how Evolvd can help your business?
Use the form below so we can schedule some time to talk!

© 2021 Evolvd LLC

Secured by PayPal